The Nationwide Hockey League struck marketing gold when it held its initial Winter Traditional in 2008. The yearly outside sport performed on New Year’s Day has become the have to-view celebration of the season, earning praise from equally die-challenging and everyday hockey fans alike.
This year, the NHL and NBC, the television broadcaster for the game, are getting an further stage to promote the game. The two recently introduced a partnership to integrate the game’s broadcast with a social media campaign, in a transfer that could gain each corporations.
” 콕티비 are running the social and broadcast integration to check the effectiveness and examine the information,” Michael DiLorenzo, senior director of social media marketing and method at the NHL. “It ought to develop our Facebook Fan foundation, due to the fact men and women should ‘like’ the webpage to play. It also will construct a window into the occasion for these who could not be in entrance of the tv.”
The notion is to get even much more followers tuned in and engaged with the sport, according to the social media consulting firm that is operating the campaign.
Several “look at and win” contests will be showcased prominently on each NBC and the NHL’s Facebook and Twitter webpages. Contestants that are fans of both on Fb or Twitter followers will have a likelihood to get possibly a Honda CR-Z auto, or trips for 4 to the two Universal Orlando Studios and the approaching 2011 NHL All-Star Sport.
The two the NHL and NBC aren’t new to this kind of social media strategies, but this is the 1st time they have collaborated on one.
Starting December 23, NBC will commence using photograph submissions from supporters of its Facebook webpage. Many of the photos will be selected to air during the game. The community will also encourage the social media campaign throughout the day major up to the recreation, this kind of as in the course of the Rose Bowl school soccer sport.
The NHL has prepared its first promotional Tweet for December 31. During the match, the NHL could ask followers to retweet messages and the very first to reply will get a prize.
This year will be the fourth installment of the Winter season Classic. The Washington Capitals will get on the Pittsburgh Penguins at Heinz Discipline, usually the residence of the National Soccer League’s Pittsburgh Steelers. Other Wintertime Vintage areas have provided Ralph Wilson Stadium in Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.