If yoursite.com and marketing activity doesn’t contain postcards, you happen to be overlooking a extremely efficient and very low-expense sales tool. Here are 12 of the lots of factors postcards ought to be component of your promoting program…
1. Postcards Perform for Any Company
Postcards can make all types of sales activity for all varieties of organizations. For example, they can create net web-site traffic for online marketers, floor targeted traffic for retail shops, sales leads for direct marketers …and just about any other kind of sales activity a small business desires.
two. Designing Postcards is Easy and Uncomplicated
Designing an powerful postcard is not difficult. It can be as easy as printing your greatest compact ad on a four x six card and sending it to a list of potential prospects. Postcards typically function most effective when the message is short and the postcard looks at 1st glance like a message from friend.
three. Printing Postcards is Uncomplicated and Affordable
You can print postcards with your personal laptop for about 1 or 2 cents each and every …or have them printed professionally for about four to 8 cents each.
four. There is a Unique Low Postage Price for Postcards
You can send any quantity of postcards by First Class Mail in the US for only 23 cents every single. The only requirement is that your postcards need to be at least three 1/two x five inches but no bigger than 4 1/four x 6 inches.
5. Postcards Almost Constantly Get Read
Because postcards are delivered “ready to read”, practically everyone will read it – even persons who ordinarily throw out other types of direct mail with out opening it.
six. Postcards Create Rapid Benefits
Due to the fact postcards are easy and simple to use – they create outcomes rapid. You can mail postcards within a few days of deciding to use them …and you are going to start off having sales activity two or three days later.
7. Postcards are productive for Generating Internet web-site Targeted traffic
One particular of the most effective postcard formats just lists a couple of benefits of a product or service on the card and tells the reader to where they can get a lot more info. This tends to make them ideal for generating website traffic to a web website.
eight. Postcard Multiply Themselves
Postcards are like compact billboards – and they are uncomplicated to deal with. They typically get saved by recipients or passed on to others …delivering additional exposure of your advertising message.
9. Markets Can Be Precisely Targeted With Postcards
You can accurately target your best markets by sending postcards only to mailing lists of prospects probably to be interested in what you happen to be offering …and who also have a history of acting on offers that interest them.
ten. Postcard Marketing Final results Are Easy To Measure
Postcards typically create over 90 percent of their total response inside 7 to ten days. This enables you to swiftly and accurately evaluate the outcomes of a postcard campaign.
11. Postcards Place You in Manage of Your Sales Activity
You can promptly increase (or minimize) your sales activity anytime you want by merely regulating the number of postcards you mail and how often you mail them.
12. Postcards Conceal Your Marketing from Competitors
Most advertising uses mass media exactly where your competitors hear or see what you are performing – and copy it. Postcard advertising and marketing is private. Only you and your prospects are conscious of what you are performing.
Postcards could be one particular of the most effective kept secrets of contemporary marketing and advertising. They’re very effective, quite low-expense, easy to use …and they operate for any business enterprise. You’re overlooking a profitable marketing tool if do not use them.